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Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies.
How to Boost Email Marketing Response Rates

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Delivery consulting: it's all about the credibility

A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite  few similarities between his advice and the advice I would give delivery experts, ISP relations folks and ESP representatives when dealing with ISPs and spam filtering companies.

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It's Wednesday – do you know where your sales staff are?

I received an email yesterday with the subject “Please confirm your lunch reservation”. It didn’t look like a typical spam subject line, but wasn’t from anywhere I recognized.
I take a look.

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