A new game! Spot the unsub! Our first challenge is the footer from a major software company. How long does it take for you to to find the unsub link?
What’s even more annoying is that I never actually subscribed to mail from this company. A few years ago I was doing some work for them and they required I set up an account on their cloud service so they could share docs with me. Last month, they started emailing me as “a customer.” Yeah. No.
I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does not mean I want 2 emails a day.
Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure.
At this time of year, though, email marketers go into a bit of overdrive and that folder fills with 20 – 30 or more emails a day. The volume is no so much of a problem, but it can get annoying to try and find mail I want in all the crud from random vendors.
In some cases, I don’t even know who the company is or why they have my address. Today’s example was a florist in Maryland. Eventually I figured out I’d purchased from them back in 2007 to send flowers to a colleague when her mother passed away. Apparently, they’re doing so badly they need every dollar they can find.
What it does mean, though, is that I unsubscribe from more mail in December than I do through the rest of the year. I don’t mind the occasional mail, even weekly is no big deal. But when that frequency drastically increases, or someone has not bothered to mail me for 5+ years, I just don’t want that mail anymore.
Dana Perino used the term ‘unsubscribe Tuesday‘
Earlier this month I mentioned that a number of people were seeing issues with multiple links in emails being clicked by Barracuda filters. I invited readers to contact me and provide me with any information or evidence they had. Not only did a number of senders contact me, but one of the support reps at Barracuda also contacted me.
At issue is a part of the Barracuda email filter call the intent filter. There are 3 different modules to this filter.