Spam is not a valid marketing strategy

This seems like an attempt to create the next big viral marketing campaign. It’s just spam, though, and not even good spam. There’s nothing about a random “click here” that will entice me to click on it.
Scammers? Spammers? Whoever Ryann Rasmussen at HighSpeedInternet is, she might want to rethink her marketing strategy. It looks more like an infection attempt than anything else.
HSI_Spam
I guess we can say that their mail made an impression, a very negative impression. There is no website at http://highspeedinternet.com. The whois record for highspeedinternet.com is behind domains by proxy. The mail violates CAN SPAM. The address was scraped off our website.
Not all spammers are dodgy Russians. Some spammers are from Utah.

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Unsubscribing from spam, part 2

Yesterday I posted about why the reasons a lot of people give for not unsubscribing from spam are mostly wrong. Unsubscribing from spam doesn’t seem to confirm your address and it doesn’t seem to increase your spam load.
But does that mean you should unsubscribe from spam? I’m not sure about that.
I’ve been working on a project where I am unsubscribing from every message coming into one of my email addresses. Weeks into that process I’m not seeing a huge decrease in the amount of mail that address is receiving. In some cases I’m unsubscribing from the same senders multiple times a day and have been for close to 3 weeks.
While unsubscribing doesn’t increase your spam, I’m also not sure it decreases your spam, either. But I’ll have full data and numbers demonstrating that in a few more weeks.
What can have an effect on the amount of spam you get is complaining about spam, at least according to Brian Krebs.

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Can someone explain to me…

What this disclaimer means?

You are receiving this email because you have a customer relationship or have opted-in to an email list managed by the Emailing Entity listed below. This email was not sent to you by the company or website identified in the offer above, for which we have a separate business relationship. We have represented to such company or website that we have the affirmative right to email you with an offer on their behalf.

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Holiday mailing advice from mailbox providers

Christine Borgia has a post on the Return Path blog where she interviews a number of different groups (spamfilters, DNSBLs, mailbox providers) about their filtering strategy for the holidays. Overall, no one changes their filtering during the Holiday Mailing Season. On the other hand, many marketers do change their marketing strategies in ways that trigger more filtering and blocking.
The take home message? Pay attention to what is being sent and who it is being sent to. This is nothing new, but many marketers seem to forget it in the effort to get into their customers’ inboxes.

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