Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn’t provided any information as of yet as to what is going on.
And that problem is security.
Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk.
There will always be people who comply with data requests, but I expect more customers to be wary of sharing information at the register.
I’m not the only one, a recent NY Times blog post from one of their security researchers: Stop asking me for my email address. She discusses how much information companies ask for and how complacently consumers hand it over without asking about security.
Social engineering is a long standing way to compromise security. Chunkhost reports today that they discovered accounts being compromised through social engineering of Sendgrid support. While the compromise did not work it was a close call. The only thing that saved the targeted customers was their implementation of 2 factor authentication.
We know many of our customers individually and personally, and are still careful about changing contact addresses and passwords. With larger customer bases, it’s vital that every person in the change follow security processes.
This morning I received the first two spams to the address of mine that was compromised during the Epsilon compromise back in April. Actually, I received two of them. One was the “standard” Adobe phish email. The other was similar but referenced Limewire instead of Adobe.
Read More