Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers.
I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.
I’m wondering if people are seeing any changes in open rates now that gmail defaulted to on.
Anyone got any quick feedback?
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line.
Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail.
More innovation from Gmail in the mailbox. This one feels pretty consumer friendly, although I still have memories of XXX spam from years ago showing rather explicit images. Gmail must have a lot of confidence in their filtering to push image display to the inbox.
Gmail released a blog post last week discussing their new image caching and why they implemented it. The short version is this is a way to improve the gmail user experience by screening images for malicious activity and serving the images faster from the Google caching machines.
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