ISP relations in a nutshell

Senders: You’re blocking our mail, why?
Receivers: Because you’re spamming, stop spamming and we won’t block you.
Senders: But we’re not spamming. What do you mean we’re spamming! How could we be spamming, we’re not sending spam!
Receivers: You’re doing all these things (generating complaints, sending to dead accounts, hitting spam traps, not bounce handling, etc) that makes your mail indistinguishable from spam.
Senders: But we can’t tell what we’re doing wrong unless you give us more data!
Receivers: OK, fine. Here are FBLs, postmaster pages, sender access to support people. Now, stop spamming.
time passes
Receivers: It’s costing us how much to provide support to senders?!?! And after years of giving them lots of data it’s still the same problems over and over again? We’re not a charity, we’re going to control our costs and stop providing so much personal support.
And that, readers, is why receivers are pulling back from providing the data they used to.

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State of the Industry

Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space.
I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery expert at a company. These people often have delivery responsibilities dropped on them without any real training or warning. They have to rely on outside resources to figure out how to do their job and often that means leaning on ISPs for training.
JD Falk described how many at ISPs feel about this in his post With great wisdom…

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They are all Barry. Listen to Barry

Al has a guest post up from an ISP rep (now universally referred to as Barry) about senders contacting ISPs. It lists things senders do that Barry Don’t Like.
Listen to Barry.
There are also comments from various other Barrys in the comments. Those are worth reading, too.

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Engagement, it's not what you might think

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement.
ISPs, and other filtering companies, profile their user base. They know, for instance, who logs in and checks mail every day. They know who checks mail every 20 seconds. They know who gets a lot of spam. They know who hasn’t logged in for months. They know who accurately marks mail as spam and who is sloppy with the this-is-spam button. They know if certain recipients get the same mail, it’s likely to be spam.
Engagement at the ISPs is more about the recipient engaging with their email address and the mail in their mailbox then it is about the recipient engaging with specific emails.
 

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