M3AAWG conference next week

Next week is M3AAWG 30 in San Francisco. We’ll be there and are very excited to see the familiar faces and meet new people.
I recently had someone ask me what would I recommend to someone going to their first M3AAWG conference. My recommendation to anyone in the sender or marketer space is to go to some of the talks that are not about email delivery. Go to the sessions that talk about malware or SMS or anything other than just email delivery. For anyone in the ISP space go to a session focused on mobile or email sending. Use this time to learn about something totally different than what you do every day.
Another question I get frequently from senders is if the people from the ISPs are open to sitting down and talking with senders about the senders’ email problems. Generally, the answer is no. Most of the time, the ISP has no knowledge of who you are and what mail you’re sending, so all they can say is “send me an email with the IPs and I’ll take a look at it.” That’s it.
We’ll be in the city starting Monday afternoon, and I always enjoy meeting readers. Stop by and introduce yourself.

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The technology for blocking and reporting SMS spam is comparable to email blocking technology 10 or 12 years ago. There just aren’t many tools for people to use to control this spam. M3AAWG is addressing mobile spam, but it still seems that the volumes are increasing without much recourse. Even the 7726 reporting number doesn’t seem to stop the spam (nor remove per-text charges).
At least in the beginning of the email spam problem, we didn’t have botnets. Now, at the beginning of the curve for SMS spam, we already have self replicating botnets. I’m afraid the good guys might be behind on this issue.
Then again I might just be cranky because SMS spammers woke us up at 4:30 am.
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