FB email, put a fork in it
Today Facebook quietly put a bullet in the heart of it’s email program. Instead of running mailboxes, mail to Facebook addresses now simply forwarded to the users primary email address. Color me unsurprised.
Related Posts
Facebook Postmaster page
There’s still quite a bit of concern and worry about how the Facebook messaging platform is going to affect marketing. One thing that may help is the Facebook postmaster page. There’s all sorts of good information on those pages, reflecting the years of experience that their messaging team has in running large platforms.
Some points worth mentioning.
Put a fork in it
When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.
Another take on the emailpocalypse
One of the strengths of email that instant messaging lacks is asynchronous communication. With email, you send someone a message and they may or may not respond right away. Sending somebody an email means that you are not necessarily expecting an instantaneous reply. In fact, that’s the whole point of not using the phone or instant messaging. You are not expecting your target recipient to be at your beck and call.
Read More