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News and announcements: March 1, 2010

Some news stories and links today.
Spamhaus has announced their new domain block list (DBL). The DBL is a list of domains that have been found in spam.

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Yahoo now auctioning domain names

This summer Yahoo shook up the email ecosystem by publicly announcing they were recycling usernames. The shakeup wasn’t so much that they were recycling usernames, but that they did it in a way that compromised user information and account security. Any user that had an account tied to a recycled Yahoo account is at risk for having their PII leaked. Folks are still dealing with the fallout, both Yahoo and the companies who are trying to meet customer needs by sending emails and protect customer emails by not sending emails.
On top of that, Yahoo announced they’re selling off a number of domains that they’ve accumulated over the years. Some of these are pretty high value domains like webserver.com, sandwich.com and other real words.
I don’t think Yahoo used any of these domains for email, and even if they did any addresses should have bounced off years ago. Still, it does bring up some broader policy issues.
Many, many things online, from bank accounts to social media accounts to blog commenting systems treat email addresses as a unique identifier for that account. Many of these databases were developed with the underlying assumption that people wouldn’t change their email addresses and that it was a static value. This wasn’t a true assumption 10 years ago and it’s certainly not true now. This mistaken assumption is a problem, and one that more and more companies are going to have to address moving forward. This isn’t about email and it isn’t about delivery, it’s about simple data accuracy and hygiene.
Companies must start thinking and addressing email address impermanence. These issues are not going away.

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CA court requires sender identification on emails

Venkat analyzes the appeals court decision in Balsam v. Trancos, Inc.. In this case the appeals court decided that emails have to identify some actual person or entity they are sent by or from. Emails that do not identify the sender are in violation of the California anti-spam statute.
Venkat talks about all the reasons he thinks this is a problematic ruling, and the CA courts and anti-spam activists certainly have their share of bad rulings. I’m less convinced. The crux of the case seems to be that the advertiser used a number of random domains to hide the responsible party for an email. Rotating domains is a very, very common spammer tactic that is specifically a way to avoid domain based filters.
I understand Venkat’s concern but as someone who gets a lot of these spams I think the court is certainly ruling within the spirit of the CA statute. These mailers are using random domains to avoid filters and mislead recipients as to the source of the mail. Even if the domains are legitimately owned by the advertiser, they are usually hidden behind privacy protection and give the recipient no real information about who is sending the mail.
Another interesting point is the court speaking out against privacy registration. Personally, I don’t think any business should ever hide their domain registration behind privacy protection. If you’re a business, then you should stand up and give real contact information. I know it can be scary, particularly for people working out of their home, but if you’re a real business, you need to have an address registered with your state. Furthermore, if you’re a business sending email, all that email must contain a physical postal address. Your address already needs to be public, and including that in whois records isn’t actually going to change anything.

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