Tor cleans up their lists

Recently I got an email from Tor. Apparently they’re watching their opens and clicks and they noticed I hadn’t loaded any images recently.

We notice you haven’t opened the Tor.com newsletter in a while, and that’s okay: we know you’re busy. That’s why we create our newsletter from scratch each week, to highlight the articles we think you’ll love and round up some of our top stories.
It’s a great way to catch up on what’s happening on the site and get access to cool perks, like early looks at some of our original fiction. We want to let you know about some of the great content on the site, and give you the chance to keep receiving the latest science fiction and fantasy news.
To continue receiving Tor.com’s weekly newsletter, please: Confirm Now!

TorConfirmation
I like the Tor newsletter, and I do open and read it. But my mail client is not configured to load images, and Tor’s newsletter is readable without images on.  I’m always reassured, though, when I see companies acting on best practices in the wild.

This month in email: October 2013
Getting spamcop summary reports

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