Yahoo releases user names

According to TechCrunch, Yahoo has started notifying people if their desired username is available. For users who asked for names that aren’t available now, Yahoo has a solution. They will be keeping wishlists for users for the next 3 years. If those usernames are abandoned and expire, Yahoo will notify people by email.
Any sender using email as an account key (either for resetting passwords or granting access) should be careful about releasing accounts to Yahoo users. Yahoo has established a new header type (Require-recipient-valid-since, currently going through the IETF standards process) to minimize the chance that the wrong people get access to other accounts tied to a recycled mailbox.
For those of us who didn’t put in some addresses we, too, can create username wishlists, we’re just going to pay $1.99 for the privilege.

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Delivery implications of Yahoo releasing usernames

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might affect delivery.
Q: How many email addresses are affected?

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One letter off…

I’m working on a blog post about the new Gmail tabbed inbox and the messages Gmail is inserting into the promotions tab. The messages aren’t showing up on most of my accounts, so I logged into an infrequently used account of mine. Ads are there, I got my screenshots and some data about the behaviour of the messages. So far so good.
I also discovered that at least two other women are using my address. One of them apparently ordered a bunch of wedding stuff from David’s Bridal shop using my email address. I hope Kirstie got her special order in time.
The other case is more interesting. I found dozens of emails in my inbox from what appeared to be friends including me in their email forward chain.
The Comic Sans. The FW:FW:FW:FW:FW subject lines. The horribly drawn cartoons. The inspirational messages. The prayer requests. The invites to bridge night. The followup demands that I reply to their invites for bridge night. The sad emails that I didn’t go to bridge night. There were emails from grandchildren. Questions about where I’d been and if I moved. Prayer chains. The messages go on and on.
Looking back through my inbox, this has been going on since sometime late in 2012. (Told you this was an infrequently used account). I looked and looked and I think I figured out what happened. A woman named Helen appears to to have an email address one letter off from mine (string@ vs stringsstring@) and one of her church friends tried to reply to her and dropped the ‘s’ from the email address. Once she did that, everyone else just kept hitting “reply all” and are including me in their forward chain.
It’s not commercial, it’s not spam. It’s just a bunch of people mistyping an email address and sending mail to someone they don’t know. I’m kinda glad it was a bunch of church ladies rather than Carlos Danger sending … well… Carlos Danger type messages.
People get email addresses wrong sometimes. It happens (ask me about the time I almost got my mailserver blocked because I mistyped an address while sending mail to a blocklist maintainer and hit a trap address by mistake…). The problem is that it can overwhelm an uninvolved person’s mailbox, even when it’s not commercial. Sure, if I was logging in to this account more often I’d probably have shut it down, but if they were paying attention they would have realized Helen is never replying to anything they send.
I kinda feel the same about commercial mailers that send me mail over and over and over again. I never open it, I never reply to it, I never respond to it. I wonder if there is actually anyone actually sending the mail, or if there’s just a lonely mailserver bricked up in a wall somewhere continually sending out spam.
Don’t be the bricked up server in the wall. Pay attention to what your recipients are doing.

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Yahoo retiring user IDs: why you shouldn't worry

A couple weeks ago, Yahoo announced that they were retiring abandoned user IDs. This has been causing quite a bit of concern among email marketers because they’re not sure how this is going to affect email delivery. This is a valid concern, but more recent information suggests that Yahoo! isn’t actually retiring abandoned email addresses.
You have to remember, there are Yahoo! userIDs that are unconnected to email addresses. People have been able to register all sorts of Yahoo! accounts without activating an associated email account: Flickr accounts, Yahoo groups accounts, Yahoo sports accounts, Yahoo news accounts, etc,. Last week, a Yahoo spokesperson told the press that only 7% of the inactive accounts had associated email addresses.
Turning that around, 93% of the accounts currently being deactivated and returned to the user pool have never accepted an email. Those addresses will have hard bounced every time a sender tried to send mail to that address.
What about the other 7%? The other 7% will have been inactive for at least a year. That’s a year’s worth of mail that had the opportunity to hard bounce with a 550 “user unknown.”
If you’re still concerned about recycled Yahoo userIDs then take action.

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