Too much email on the brain

Last night I was cruising through our local news website. I see the headline New SPF guidelines coming our way.
My first thought was, “Wow, SPF made the paper?” Now, I live in the SF Bay area so there are a lot of technology related stories that hit our paper which might not see the light of day in other areas. But, still: new SPF guidelines hit the local paper before I’ve heard about it? That seems a little strange.
Then I notice that it’s in the “Living” section. That’s even stranger.
Oh, well, if there’s new SPF stuff, I’d better click and see what is going on with SPF. The internal headline is Beauty Tuesday: New SPF guidelines accompanied by a picture of sunscreen. It was only then I realized it wasn’t about sender policy framework but was about sun protection.
A bit of a picard-facepalm2 moment for me.
Happy Friday, everyone.

Return Path releases inbox benchmark study
Inbox challenges and dull email in the tabbed inbox

Related Posts

Happy 4th of July

Judging by my inbox and the spam filter here on the blog spammers have taken the week off. We’re mostly following suit here, and I won’t be blogging the rest of the week.
To all my fellow American residents, enjoy the day off and the fireworks. Be careful if you are setting some off and live in a dry area, fires are scary.
 
 

Read More

Thanks, Al

A giant, very public thank you to Al for volunteering to mind the blog while Steve and I made an emergency trip to the UK. There was once or twice I noticed something that I thought “I should take a second and blog about this” only to discover Al was way ahead of me and had already posted it.
Both of us picked up some sort of ugly cold while we were there so it will be a couple days before blogging will be back to normal here.

Read More

SPF Fail: too many DNS lookups

I’ve had a couple folks come to me recently for help troubleshooting SPF failures. The error messages said the SPF record was invalid, but by all checks it was valid.
Eventually, we tracked the issue down to how many include files were in the SPF record.
The SPF specification specifically limits the number of lookups that can happen during a SPF check.

Read More