Gmail says no expectation of privacy, kinda.

Consumer Watch put out a press release yesterday about a court filing made by Gmail that says Gmail users have no expectation of privacy. I pulled a bunch of the docs yesterday, but have had no real time to read or digest them.
For recap users everything I pulled (and stuff other people have pulled) are available at Archive.org.
The initial complaint was filed under seal at the request of Google. The redacted complaint doesn’t tell us a lot, but it’s available for people to read if they’re interested.
The doc everyone is talking about is Google’s Motion to Dismiss. Everyone is up in arms about Google saying, in that filing, “a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.” (page 28, line 9). What no one seems to have mentioned is that this is actually a quote from a case that Google is referencing. The whole paragraph may lead one to a different conclusion.

Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their communications are processed by the recipient’s ECS provider in the course of delivery. Indeed, “a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.” Smith v. Maryland, 442 U.S. 735, 743-44 (1979). In particular, the Court noted that persons communicating through a service provided by an intermediary (in the Smith case, a telephone call routed through a telephone company) must necessarily expect that the communication will be subject to the intermediary’s systems. For example, the Court explained that in using the telephone, a person “voluntarily convey[s] numerical information to the telephone company and ‘expose[s]’ that information to its equipment in the ordinary course of business.” Id. at 744 (emphasis added).
The same is true of email sent through an ECS provider. As numerous courts have held, the automated processing of email is so widely understood and accepted that the act of sending an email constitutes implied consent to automated processing as a matter of law. See, e.g., State v. Townsend, 57 P.3d 255, 260 (Wash. 2002) (finding that sender of email impliedly consented to interception of his email because “in order for e-mail to be useful it must be” subjected to automated processes, such as being “recorded on another computer’s memory.”); Commonwealth v. Proetto, 771 A.2d 823, 829 (Pa. Super. Ct. 2001), aff’d, 837 A.2d 1163 (Pa. 2003) (“Any reasonably intelligent person, savvy enough to be using the Internet, however, would be aware of the fact that messages are received in a recorded format, by their very nature, and can be downloaded or printed by the party receiving the message. By the very act of sending a communication over the Internet, the party expressly consents to the recording of the message.”);State v. Lott, 879 A.2d 1167, 1172 (N.H. 2005) (sender of instant messages “implicitly consented” to the interception of his communications where he voluntarily sent instant messages knowing that, by the medium’s nature, his messages would be automatically recorded).

It’s not that Google is saying this, Google is quoting a 1979 court case: Smith v. Maryland. Smith v. Maryland says that recording the numbers dialed is not a search and does not require a warrant.
I’m not a lawyer, so I don’t know how applicable Smith v. Maryland is in this case. It seems to me that a phone number is closer to the email address rather than the entire content of the email. But, I can also see that any email provider has to “record” the entire body of an email in order to transmit it.
What I can tell you is that I disagree that Gmail has somehow broken new ground in privacy violations and being arrogant about it. They’re quoting a 30+ year old court case, which has been referenced in thousands of other cases. This isn’t new, it’s business as usual.

Related Posts

Are the new Gmail ads email?

I’ve seen lots of opinions over the last few weeks about whether or not the new ads in the Gmail promotions tab are email or not.

Read More

Inbox challenges and dull email in the tabbed inbox

Getting to the inbox is becoming a greater and greater challenge for many marketers. According to Return Path, 22% of opt in mail doesn’t make it to the inbox.
The challenge to marketers is that a lot of opt in mail isn’t important to the recipient. Sure, they’re happy enough to get it if they notice it, but if it’s not there then they don’t care. They’ll buy from an email ad, but it might not be something they’ll seek out. Recipient behaviour tells the ISPs that the mail isn’t all that important, and a lot of it is just background noise so the ISP not delivering it to the inbox doesn’t matter.
Email marketing is like the Girl Scout of the Internet. If the Girl Scout shows up at your doorstep, you’re probably going to buy those 3 boxes of thin mints. But if she doesn’t, that’s OK. If you really want the cookies, you’ll find the co-worker who is taking orders for his daughter. Or you’ll find the table outside the local coffee shop. The Girl Scout showing up on your doorstep makes it more convenient, but she’s not critical to get your fix. Of course, the bonus of the Girl Scout on the doorstep is that a lot of people who won’t go find the cookies will buy when she’s on the doorstep.
A lot of email marketing triggers purchases that recipients would make anyway. They think they might want a particular product, and when they get that coupon or discount or even just a reminder they make the purchase. The email triggers the purchase of a product the buyer intends to purchase anyway. Some email marketing trigger purchases of things the recipient didn’t know existed, but is so enticing after one email they can’t live without. Some email marketing triggers an impulse purchase. In most of these categories, if mail doesn’t show up in the inbox, the recipient really doesn’t miss it.
Many marketers, despite loud protests that all their mail is important and wanted, know this. That’s why so many marketers are having conniptions about the new Gmail tabbed inbox. They’re losing access to the impulse.
From the data I’ve seen, tabs are effecting email marketing programs. Some programs are seeing more revenue, some are seeing less. I think it really remains to be seen what the long term effects are. For many recipients the new tabbed inbox is a new way to interact with their email. Change is hard, and there is a period of adaptation whenever an interface changes. We really don’t know what the long term effect of tabs on sales will be. Sales may go back to previous levels, sales may increase over previous levels, sales may decrease from current levels or sales may stay at their current levels. The full effect isn’t going to be obvious for a while.
It does mean, though, that email marketers need to step up their game. Email marketing in the age of a tabbed inbox might be less about the impulse purchase and more about cultivation and long term branding.
 
 
 

Read More

Sending mail to the wrong person, part eleventy

Another person has written another blog post talking about their experiences with an email address a lot of people add to mailing lists without actually owning the email address. In this case the address isn’t a person’s name, but is rather just what happens when you type across rows on they keyboard.
These are similar suggestions to those I (and others) have made in the past. It all boils down to allow people who never signed up for your list, even if someone gave you their email address, to tell you ‘This isn’t me.” A simple link in the mail, and a process to stop all mail to that address (and confirm it is true if someone tries to give it to you again), will stop a lot of unwanted and unasked for email.

Read More