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Just… make it stop

It used to be when I’d send in a complaint to an ESP, I’d want them to take it seriously. To actually fix their customer problems. To stop their customers from spamming. To fix the broken process that resulted in their customer thinking I asked for email.
These days? These days I just want the ESP to suppress my address and make the mail stop. Even better would be suppressing the address from their entire customer base – the only addresses I send in complaints for these days are traps.
Sadly, there are ESPs out there that can’t manage to stop customers from spamming people who have reported the spam. But, I am forever the optimist and keep sending the complaints when I think someone will care.

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DKIM and DomainKeys, Spam and Ham

I’ve been preaching “DKIM is great! DomainKeys is obsolete, get rid of it!” for several years now. I thought I’d take a look at my mailbox and see who was using authentication.
I’ve divided this into “Ham” and “Spam”. Spam is, well, all the spam I’ve received over the past couple of years. Ham is the non-spam mail in my inbox, whether personal, business, bulk or transactional. I’ve excluded most of the discussion mailing lists I’m on (not least because many of them consist of people in the email industry or are email standards development mailing lists, so have email authentication levels that are way outside the norm).

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Mini Cooper and their email oops

I haven’t been able to track down any information about what happened, but it seems MINI USA had a major oops in their email marketing recently. So much so that they’re sending out apologies by snail mail. Pictures of the apology package appeared on Reddit earlier this week, and include a chocolate rose, some duct tape and a SPAM can stress reliever.
It’s a great example of a win-back campaign that really focuses on the recipients rather than the sender.

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