Earlier this week I was at MAAWG and one of the Earthlink postmaster folks stopped me to tell me that Earthlink was now accepting non-ISP applications to their Feedback Loop.
In order to apply for the Earthlink FBL send an email to fblrequest@abuse.earthlink.net with the IP addresses and the FBL email address.
Today’s question comes from Leslie J.
Just how difficult is it for a small business that runs a highly compliant mailing system to find
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their way onto whitelists at the big freemail/spam filter providers?
It seems utterly impossible meaning man hours are completely wasted messing around with subjects and content when if the same business sends the very same message through any number of well know ESPs, the message will hit the inbox like the Mafia are in charge of the shooting match.
I’m hearing more rumors of ESPs seeing customer accounts being compromised, similar to what happened with The Children’s Place.
Read MoreI come up against a lot of denial when talking with people about spam and email. It makes sense, nobody likes spam. Nobody wants to send spam. And I do understand the initial denial when they hear “you’re mail looks like spam” or “you spammed me.”
It often takes overwhelming evidence to convince some senders that their mail is spam. I’ve talked before about some of my clients who insist that I just “forgot” I signed up for their mail. But these aren’t the only excuses I hear.
A sender that denies all feedback about their mailing program isn’t a very good sender, though. The best thing any sender can do when faced with information is to think about why a recipient might not want their mail.
I often describe my role as a translator between marketers and IT folks. I can translate technology to marketing and back again. One of my other major roles, though, is translating uncomfortable or unwelcome recipient feedback. Many marketing programs have been significantly improved because the program maintainers took a minute to look at the feedback and use it.