More on the Yahoo exploit
Exacttarget’s Carlo Catajan talks about the Yahoo exploit. My own mailbox seems to indicate this hole is closed.
Exacttarget’s Carlo Catajan talks about the Yahoo exploit. My own mailbox seems to indicate this hole is closed.
This morning (9 or 10 am Pacific) my various mailing lists were lighting up with questions about Yahoo delays. A lot of people reported they were seeing Yahoo respond “420 Resources Unavailable, try again later” on connect.
What everyone wanted to know was is if other senders were seeing this.
The answer was a resounding YES.
And, in fact, Yahoo commented on Facebook around 2pm Pacific that they had a mail outage and were trying to bring services back up before close of business today.
As with many things, the Internet rumor mill is one of the fastest and astonishingly accurate sources of information about mail servers falling over.
I started hearing reports that queues were clearing mid-afternoon pacific, but not everyone is seeing that.
So, yes, Yahoo is having a bad day. And it’s not you, it’s not spam, it’s just that some of their mail servers fell over and they’re struggling to accept all the mail headed their way.
It happens.
If you’re interested in hearing more timely updates, I will often announce things like this on twitter when I hear about them.
According to stipulations filed yesterday Penkava and Yahoo! have agreed to go to private arbitration. This will happen before September 1, 2013. Also filed yesterday was an agreement that Yahoo! has until September 7, 2012 to respond to the complaint.
Read MoreIn a post this morning, Dan Deneweth from Responsys says he’s received confirmation from Yahoo that they have increased the value of engagement metrics when making delivery decisions.
The really great thing, for the ISPs, about engagement metrics is that they directly measure how much a particular email is wanted by recipients. There’s no guessing about it, it measures how engaged the recipient is with a mail. Even better is the fact that, unlike proxy metrics, engagement metrics are extremely difficult for the sender to manipulate. As a sender I can artificially lower complaints and bounces without improving the mail I’m sending. But I can’t improve engagement metrics without actually engaging my recipients.
As I wrote back in 2010: