Volume! Volume! Volume!

Saw a series of tweets this morning from random consumers about holiday marketing volume.

Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.”
— Seanan McGuire (@seananmcguire) December 14, 2012

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Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.

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Data Cleansing

According to Ken, Outward Media has productized a database of 300,000,000 email addresses that should never be mailed.

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Data Cleansing part 2

In an effort to get a blog post out yesterday before yet another doctor’s appointment I did not do nearly enough research on the company I mentioned selling list cleansing data. As Al correctly pointed out in the comments they are currently listed on the SBL. And when I actually did the research I should have done it was clear this company has a long term history of sending unsolicited email.
Poor research and a quickly written blog post led to me endorsing a company that I absolutely shouldn’t have. And I do apologize for that.
With all that being said, Justin had a great question in the comments of yesterday’s post about data cleansing.

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