Return Path announces new abuse prevention service
Return Path announced a new product this morning, designed to help mailbox providers stop outbound abuse.
Related Posts
Delivery challenges increasing
Return Path published their most recent Global Deliverability report this morning. (Get the Report) This shows that inbox placement of mail has decreased 6% in the second half of 2011. This decrease is the largest decrease Return Path has seen in their years of doing this report.
To be honest, I’m not surprised at the decrease. Filters are getting more sophisticated. This means they’re not relying on simply IP reputation for inbox delivery any longer. IP reputation gets mail through the SMTP transaction, but after that mail is subject to content filters. Those content filters are getting a lot better at sorting out “wanted” from “unwanted” mail.
I’m also hearing a lot of anecdotal reports that bulk folder placements at a couple large ISPs increased in the first quarter of 2012. This is after the RP study was finished, and tells me increased bulk folder placement is more likely to be a trend and not a blip.
One of the other interesting things from the RP study is that the differences are not across all mail streams, but are concentrated in certain streams and they vary across different regions.
Debating Appending
There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’
I have found a couple articles about the session.
E-Append Comes Under Fire
Email Insider Summit Email Append Panel — The Day’s Hottest Debate
I encourage folks to read both articles and watch the video posted by Return Path. I agree with different points by folks on both sides of the debate. Appending can be a useful acquisition strategy for some companies. But we can’t pretend there’s any permission involved in common appending strategies.
Ignoring the lack of permission, I believe that the companies saying it is a successful strategy share some common factors.