Return Path announces new abuse prevention service
Return Path announced a new product this morning, designed to help mailbox providers stop outbound abuse.
Related Posts
Debating Appending
- laura
- Apr 30, 2012
There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’
I have found a couple articles about the session.
E-Append Comes Under Fire
Email Insider Summit Email Append Panel — The Day’s Hottest Debate
I encourage folks to read both articles and watch the video posted by Return Path. I agree with different points by folks on both sides of the debate. Appending can be a useful acquisition strategy for some companies. But we can’t pretend there’s any permission involved in common appending strategies.
Ignoring the lack of permission, I believe that the companies saying it is a successful strategy share some common factors.
Return Path acquires OtherInbox
- laura
- Jan 10, 2012
This morning Return Path announced they have acquired OtherInbox.
OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously.
According to the press release, Return Path will be using engagement data from OIB as another factor for Return Path Certification. I think this can only improve the scoring and reflect a more modern measure of wanted mail.
Congratulations to Return Path and OtherInbox.
Return Path partners with Symantec
- laura
- Oct 2, 2012
Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release
Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that brand. Protecting brands in email has been one of the more difficult challenges facing the email community. With the adoption of DKIM and DMARC by major brands and ISPs it has become easier to track and address phishing.