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Only Influencers blog talk radio

I had the privilege to talk with a bunch of experts on the Only Influencers Blog Talk Radio show this morning. The discussion centered around the perceived conflict between Marketing and Delivery.
The conversation was a good one, with a lot of different perspectives aired. I strongly recommend people who are interested in hearing multiple industry experts talking about email marketing and delivery listen to the podcast.
Once I get back from MAAWG I plan to talk a little more about delivery managers as fire fighters and why that is such a good metaphor for delivery.

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MAAWG travel alert

For those of you coming to the Bay Area for MAAWG and considering flying into Oakland, be aware the Bay Bridge will be closed in the Oakand -> San Francisco direction for all of President’s day weekend. BART is unaffected, but if you’re planning on driving from Oakland into the city, you’ll have to do it by going south over the San Mateo bridge and then back north to the city.

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Setting up DNS for sending email

Email – and email filtering – makes a lot of use of DNS, and it’s fairly easy to miss something. Here are a few checklists to help:

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