More about the mail.ru FBL
Len Shneyder has a really interesting post up about the mail.ru feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!
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Gmail offering unsubscribe option
- laura
- Jul 22, 2009
This morning Lifehacker reported that Gmail was offering an option to unsubscribe from some legitimate email lists.
Gmail’s help pages say:
New Feedback loop
- laura
- Jul 16, 2012
There’s a new feedback loop at mail.ru. This is a DKIM based FBL (like Yahoo) and is designed primarily for ESPs. I am hearing there is an IP based FBL for ISPs in the works, but there isn’t a firm release date for that yet.
Senders and ESPs can signup for the new FBL at http://postmaster.mail.ru/. One caveat is that you must have a mail.ru account in order to get access to the stats page and there isn’t currently an English webmail page. I tried but couldn’t get online translators to work on the signup page.
Confirming spam reports
- laura
- May 28, 2010
Someone floated the idea of having ISPs confirm that a user really wants to report a mail as spam every time they do so. The original poster was asking for comments and what we thought of such an idea.
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