More about the mail.ru FBL
Len Shneyder has a really interesting post up about the mail.ru feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!
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Modifying RP managed FBLs
I was recently pointed out the FBL support pages for those feedback loops hosted by ReturnPath. Clicking around, they have the framework and the beginnings of a good source of information for their services. You can also open support tickets for questions and services that are not covered in their knowledge base.
Read MoreVerizon does not have a FBL
When I posted my initial cut of the ISP information page earlier this year, there was a comment asking about a Verizon FBL. At that time, I talked to some of the people-who-would-know over at Verizon and asked if they do have a FBL. The answer was a definite no.
For some reason, though, I continue to receive questions about the Verizon FBL. Based on the questions, the best I can extrapolate is that there is an ESP out there, somewhere, that states they have a Verizon FBL. It is possible, albeit unlikely, that they have a special agreement with Verizon. However, there is no generally available Verizon FBL.
If Verizon does make a FBL widely available, I will mention it here and update the ISP information page with the data. Until then, be very cautious with claims that there is a Verizon FBL.
Why offer a feedback loop?
Someone asked yesterday
What business advantage is there to an ISP in offering a feedback loop? I’ve never really seen one.
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