More about the mail.ru FBL
Len Shneyder has a really interesting post up about the mail.ru feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!
Len Shneyder has a really interesting post up about the mail.ru feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!
J.D. has a great post digging into ARF, the abuse reporting format used by most feedback loops.
If you’re interested in following along, you might find this annotated example ARF report handy.
Someone asked yesterday
What business advantage is there to an ISP in offering a feedback loop? I’ve never really seen one.
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When I posted my initial cut of the ISP information page earlier this year, there was a comment asking about a Verizon FBL. At that time, I talked to some of the people-who-would-know over at Verizon and asked if they do have a FBL. The answer was a definite no.
For some reason, though, I continue to receive questions about the Verizon FBL. Based on the questions, the best I can extrapolate is that there is an ESP out there, somewhere, that states they have a Verizon FBL. It is possible, albeit unlikely, that they have a special agreement with Verizon. However, there is no generally available Verizon FBL.
If Verizon does make a FBL widely available, I will mention it here and update the ISP information page with the data. Until then, be very cautious with claims that there is a Verizon FBL.