Deliverability of Facebook.com email addresses
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
Related Posts
Facebook Postmaster page
- laura
- Nov 23, 2010
There’s still quite a bit of concern and worry about how the Facebook messaging platform is going to affect marketing. One thing that may help is the Facebook postmaster page. There’s all sorts of good information on those pages, reflecting the years of experience that their messaging team has in running large platforms.
Some points worth mentioning.
Delivery versus marketing
- laura
- Jan 12, 2012
I’ve been thinking lately that sometimes that what works for marketing doesn’t always work for delivery.
For instance in many areas of marketing repetition is key. Repeat a slogan and forge an association between the slogan and the product in the mind of the consumer. More repetition is better. Marketers can even go so far as using the same ad to drive consumer action. Television advertising is a prime example of this. Companies don’t create new content for every advertising slot, they create one or a few ads and then replay them over and over. The advertiser doesn’t even really care if the consumer consciously ignores the ads. The unconscious connection is still being made.
In the world of email delivery, though, having many or most recipients ignore advertising is the kiss of death. Too many unengaged users and filters decide that mail shouldn’t go into the inbox. These don’t even have to be ISP level filters, but Bayesian filters built into desktop mail clients.
Sending repetitive ads over email may be an effective marketing strategy, but may not be an effective delivery strategy.
Am I off base here and missing something? Tell me I’m wrong in the comments.
Put a fork in it
- laura
- Dec 16, 2011
When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.