Permission.

The discussion of “permission” and “opt-in” is one that keeps popping up again and again. I am working on posting some more thoughts about permission and consent. While I’m still thinking about what new I can say, here is a list of articles Word to the Wise I’ve posted in the past on permission:

Related Posts

Permission: it may not be what you think it is

I’ve talked frequently about permission on this blog, and mentioned over and over again that senders should correctly set expectations at the time they collect permission. Permission isn’t permission if the recipient doesn’t know what they’re agreeing to receive.

Read More

Taking permission

Permission is always a hot topic in email marketing. Permission is key! the experts tell us. Get permission to send email! the ISPs tell us.

Read More

New EU directives

The EU has published consumer protection directives. Members states have 2 years to implement and enforce these directives.
The interesting bit is this:

Read More