Spamtraps: should you care?

I believe that spamtraps – for the professional marketer – are scare tactics that are no longer relevant. a professional marketer

I’ve talked about spamtraps in the past. I’ve described a number of different types of spamtraps and what they tell the trap maintainer about a sender’s practices. One thing I think the professional marketer above is missing is that spamtraps are not really about scaring senders.
Spamtraps tell recipients and trap owners that some of the emails on a list are not going to people who asked for the mail. What’s mail a recipient didn’t ask for? Most people call it spam.
It’s important to realize that the traps are not the disease. Traps are the symptom. I’ve already mentioned that it’s sometimes difficult for senders to accept that their mail is unsolicited (or forgettable).
Traps are relevant, because if there are spamtraps on a list, then some part of your list is not who the sender thinks it is. Some of that mail is going to people who think it is spam. Mail sent to spamtraps belies the statement “we don’t sent spam.”
 
 

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