Don't think bounce handling is important?

We only mail people who sign up!

• laura
• Apr 8, 2010

• Industry

I get a lot of calls from clients who can’t understand why they have spamtraps on their lists. Most of them tell me that they never purchase or rent lists, and they only mail to people who sign up on their website. I believe them, but not all of the data that people input into webforms is correct.
While I don’t have any actual numbers for how many people lie in forms, there was a slashdot poll today that asked readers “How truthful are you when creating web accounts?”. The answer seems to be “not very” at least for the self-selected respondents.

Spamtraps

• laura
• May 26, 2010

• Industry

There is a lot of mythology surrounding spamtraps, what they are, what they mean, how they’re used and how they get on lists.
Spamtraps are very simply unused addresses that receive spam. They come from a number of places, but the most common spamtraps can be classified in a few ways.

A brief guide to spamtraps

• laura
• Aug 5, 2011

• Industry

“I thought spamtraps were addresses harvested off webpages.”

“I thought spamtraps were addresses that were valid and now aren’t.”