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ESPs being targeted

There has been an ongoing, concerted attack against ESPs recently. Today ReturnPath published some of what is known about the attack.

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Your delivery is yours, not your ESPs

Ken is right. As he almost always is.

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.
Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.
“Our delivery rates are very high,” she said.
That statement has no place in a pitch from an e-mail service provider.

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Delivery case study

Mailchimp published a case study looking at a customer moving from sending in house to using Mailchimp.

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