Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.

Pummeling people with irrelevant content isn’t any different that pummeling them with relevant content.  Once you’re at pummeling content has nothing to do with it.  They weren’t responding to your content before; what makes you think that it was just because they weren’t getting enough of it.

What are your thoughts on volume? Does increasing volume improve responsiveness?

Gmail and the via
Social marketing

Related Posts

Still more spam stats

Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.

Read More

The rules of delivery success

Senders with delivery problems ask about “the rules.” “Just tell us what the rules are!” “If the ISPs would just tell us what to do we’d do it!” There is only one rule anyone needs to pay attention to for good mail delivery: Respect the recipient.
Not good enough for you? Want more specific rules? OK.
The two rules everyone must follow for good mail delivery.

Read More

Food for thought

Companies that can’t be bothered to implement good subscription practices will rarely be bothered to send relevant or engaging email.
True or False?

Read More