No one harvests email addresses any more

There are a lot of people who assert that “no one” actually scrapes websites for email addresses any longer. My experience indicates this isn’t exactly true.
We have a rotating set of email addresses on our contact page. Every day we push out a new email address. Every day we expire addresses that were pushed out 7 days ago.
I can say, with 100% certainty, that there are people harvesting addresses off websites. The ads are reasonably “targeted.” Most of them are offering increased traffic, or the ability to monetize the website. Some are offering work from home.
I suppose you could call these targeted mails. After all, what website owner doesn’t want more traffic? Who wouldn’t want to make hundreds of dollars a day from the comfort of their own couch? What website owner doesn’t want their site submitted to 2700 different search engines?
Targeted spam is still spam. And having a rotating, expiring contact address has kept the amount of spam coming into our contact address low enough that the contact address is actually useable. 10 spams a month (for a 7 day old email address) is much more manageable than 1000 emails a month (for a 4 year old email address).

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Another kind of email breach

In all the recent discussions of email address thievery I’ve not seen anyone mention stealing addresses by abusing the legal system. And, yet, there’s at least one ambulance chasing lawyer that’s using email addresses that were never given to him by the recipients. Even worse, when asked about it he said that the courts told him he could use the email address and that we recipients had no recourse.
I’m not sure the spammer is necessarily wrong, but it’s a frustrating situation for both the recipient and the company that had their address list stolen.
A few years ago, law firm of Bursor and Fisher filed a host of class action lawsuits against various wireless carriers, including AT&T. At one point during the AT&T lawsuit the judge ruled that AT&T turn over their customer list, including email addresses, to Bursor and Fisher. Bursor and Fisher were then to send notices to all the AT&T subscribers notifying them of the suit.
This is not unreasonable. Contacting consumers by email to notify them of legal action makes a certain amount of sense.
But then Bursor and Fisher took it a step further. They looked at all these valid email addresses and decided they could use this for their own purposes. They started mailing advertisements to the AT&T wireless list.

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Spam isn't a best practice

I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices.
Some of those folks are clients or sales prospects but some of them are actually industry colleagues that have customers sending spam. In either case, I’ve been thinking a lot about best practices and what we all mean when we talk about best practices. In conversing with various people it’s clear that the term doesn’t mean what the speakers think it means.
For me, best practice means sending mail in a way that create happy and engaged recipients. There are a lot of details wrapped up in there, but all implementation choices stem from the answer to the question “what will make our customers happy.” But a lot of marketers, email and otherwise, don’t focus on what makes their recipients or targets happy.
In fact, for many people I talk to when they say “best practice” what they really mean is “send as much mail as recipients will tolerate.” This isn’t that surprising, the advertising and marketing industries survive by pushing things as far as the target will tolerate (emphasis added).

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Marketing or spamming?

A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link to reactivate her subscription.
The mail copy and the website spends an awful lot of time talking about how their mail is accidentally blocked by ISPs and businesses.

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