Thank you, Fred!
I am honored and humbled to be called out as a Goddess of Email Deliverability by Fred Tabsharani in his recent deliverability.com post. He has named and lauded people I am proud to call colleagues and friends. Thank you, Fred.
I am honored and humbled to be called out as a Goddess of Email Deliverability by Fred Tabsharani in his recent deliverability.com post. He has named and lauded people I am proud to call colleagues and friends. Thank you, Fred.
There’s still quite a bit of concern and worry about how the Facebook messaging platform is going to affect marketing. One thing that may help is the Facebook postmaster page. There’s all sorts of good information on those pages, reflecting the years of experience that their messaging team has in running large platforms.
Some points worth mentioning.
A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite few similarities between his advice and the advice I would give delivery experts, ISP relations folks and ESP representatives when dealing with ISPs and spam filtering companies.
Read MoreI’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others.
They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and private comments I’ve heard from various industry leaders: