Spammers, eh?

From my inbox, missed by the spamfilter:

Do you know people who have worked a lot or could not find a job for a long time and suddenly began to earn well, gain valuable items and look better?
We can reveal to you their secret.
Anyone who bought a diploma from us raised their standard of living in half!
Our diplomas are verified and credible. We offer expert help in selection of the right option and a short waiting time.
Don’t look at other – DO YOUR OWN SUCCESS!
—–
+ 1 – 646 – 555 – 1212
—–
We need your infarmation:
1) Your Name
2) Your Country
3) Telephone No. with a code of country if you are outside USA
Do Not Reply to this Email.
We do not reply to text inquiries, and our server will reject all response traffic.
We apologize for any inconvenience this may have caused you.
This is not a spam
If you don’t want to receive this message to your e-mail, call this number and refuse it – spell your e-mail

Infarmation?
Raised their standard of living in half?
Yeah, that’s someone I’d trust to help me get a diploma.

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Now you know…

The key to email marketing, at least if you read blogs and talk to experts who blog about such things, is to segment your lists. But what does segmenting your lists really mean? Ken touches on it in a recent article about engagement and segmenting.
Segmenting your list means, quite simply, knowing your audience. It means tailoring your message to them, in order to extract as much money from them as possible. It means knowing which subscribers you can push with volume and which you will lose if you increase things too far.
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