Still more spam stats
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
Related Posts
More spam graphs
- laura
- Jan 5, 2011
Ken Simpson, CEO of Mailchannels, was kind enough to give me permission to post their graph of spam and email volumes from September 1, 2010 through Jan 3, 2011.
Blasting the message!
- laura
- Sep 28, 2010
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice.
Read MoreFBox: The sky isn't falling
- laura
- Nov 15, 2010
Having listened to the Facebook announcement this morning, I am even more convinced that emailpocalypse isn’t happening.
Look, despite the fact that companies like Blue Sky Factory think that this means marketers are NEVER EVER going see the inside of an inbox again this isn’t the end of email marketing.
Yes, Facebook email is a messaging platform that marketers are not going to have direct, unlimited and unfettered access to. I have no problem with this. Unfettered access to a messaging platform has been abused by marketers long enough, that I heartily approve of a platform that gives real control back to the recipient.
With that being said, there are a couple blindingly obvious ways to avoid having to give users control of their own inbox.