Still more spam stats
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
Related Posts
Now you know…
- laura
- Dec 14, 2010
The key to email marketing, at least if you read blogs and talk to experts who blog about such things, is to segment your lists. But what does segmenting your lists really mean? Ken touches on it in a recent article about engagement and segmenting.
Segmenting your list means, quite simply, knowing your audience. It means tailoring your message to them, in order to extract as much money from them as possible. It means knowing which subscribers you can push with volume and which you will lose if you increase things too far.
In short, it means not treating all your subscribers the same, instead treating them slightly differently based on how they interact with your message.
To some people, this is too difficult. Ken even quoted someone in the industry as saying
Spam volumes in 2010
- laura
- Jan 4, 2011
I started hearing various people comment about lower spam volumes sometime in mid December. This isn’t that unusual, spam volumes are highly variable and someone is always noticing that their spam load is going up or going down. The problem is extrapolating larger trends from a small selection of email addresses. There’s too much variation between email addresses and even domains to make any realistic assumptions about global spam volumes from mail coming into a particular address or domain. And that variation is before you even consider that spam filters prevent much of the spam from actually reaching people.
More spam graphs
- laura
- Jan 5, 2011
Ken Simpson, CEO of Mailchannels, was kind enough to give me permission to post their graph of spam and email volumes from September 1, 2010 through Jan 3, 2011.