10 ways spam is like Vuvuzelas

Amir Lev has a great post today detailing the 10 ways that spam is like Vuvuzelas. After reading his reasons (and deleting over 1000 messages from Cutwail), I absolutely agree.

10. It’s continuous and unavoidable
The vuvuzela emits a loud, irritating, continuous noise that’s impossible to avoid — ruining many people’s World Cup experience.
Spam is eyecatching, irritating, continuous noise that’s impossible to avoid — ruining many people’s email experience.
[…] 7. Sociopathic anonymity.
Vuvuzela blowers are basically anonymous and don’t care what other people think about their noise.
Spammers are basically anonymous and don’t care what other people think about their spam.

Go read the whole thing.

Speaking to executives about deliverability
Email is not direct mail

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