Asis Internet service has been ordered to pay over $800,000 in lawyer fees to Optin Global. Venkat has details. This is the same company that was recently awarded $2.5M judgment in a different case.
But only the opinion of the recipient counts. So says a blog post on All Spammed Up.
Read MoreI received spam advertising AARP recently. Yes, AARP. Oh, of course they didn’t send me spam, they hired someone who probably hired someone who contracted with an affiliate marketer to send mail.
The affiliates, while capable of bypassing spam filters, are incapable of actually sending readable mail.
There is still a bit of discussion going on around the HBR article on how B2B mail should be opt-out not opt in on various delivery blogs. Over on the Blue Sky Factory blog new daddy (congratulations!) DJ writes a post about why he thinks opt-out in any context is a poor marketing decision.
One of his commenters follows up with a long comment about how recipients shouldn’t get angry when they get unsolicited email from a company they have interacted with.