Keep subscribers happy
- laura
- January 12, 2010
- Asides , Delivery improvement
Mark Brownlow writes about engagement. “…the people we really need to keep happy are the subscribers.” Go read the whole thing.
Related Posts
Controlling delivery
- laura
- Nov 17, 2009
How much control over delivery do senders have? I have repeatedly said that senders control their delivery. This is mostly true. Senders control their side of the delivery chain, but there is a point where the recipient takes over and controls things.
As a recipient I can
A series of warnings
- laura
- Dec 15, 2009
Over the last month there have been a number of people sounding warnings about coming changes that ESPs are going to have to deal with. There has been mixed reaction from various people, many people who hear these predictions start arguing with the speaker. Some argue that our predictions are wrong, others argue that if our predictions are right then the senders will just start acting more like spammers.
I have put together a collection of links from recent blog posts looking towards the future and how things may be changing.
Sending too much mail
- laura
- Nov 25, 2009
Not having policies restricting the amount of mail any customer or recipient receives may lead to higher spam complaint rates and blocking warns the DMA Email Marketing Council.
HT: Box of Meat