Related Posts

Your delivery is yours, not your ESPs

Ken is right. As he almost always is.

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.
Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.
“Our delivery rates are very high,” she said.
That statement has no place in a pitch from an e-mail service provider.

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Matt Blumberg joins the DMA Board

Matt Blumberg, CEO of ReturnPath, announced on his blog today that he has joined the board of the DMA. The blog post is both an explanation of why he did it and an agenda for what he wants to accomplish.

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Technology does not trump policy when it comes to delivery

Recently Ken Magill wrote an article looking at how an ESP was attempting to sell him services based on the ESPs ‘high deliverability rates.’ I commented that Ken was right, and I still think he is.
Ken has a followup article today. In the first part he thanks Matt Blumberg from Return Path for posting a thoughtful blog post on the piece. Matt did have a very thoughtful article, pointing out that the vast majority of things affecting delivery are under the control of the list owner, not under the control of the ESP. As they are both right, I clearly agree with them. I’ve also posted about reputation and delivery regularly.

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