20M leads a month

Some back of the envelope calculations.

20M “opt-in” leads a month is roughly 650,000 leads a day.

650,000 leads a day is roughly 27,000 leads an hour.

27,000 leads an hour is 450 leads a minute.

450 leads per minute is one lead every 133 milliseconds.

The total population of the US is roughly 300,000,000 people.

Roughly 240,000,000 Americans have used email at least once.

20M leads a month is every American with an email account in the course of one year.

Does 20M leads a month really sound realistic?

Links for 1/15/10
Comcast and e360 settle lawsuit

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Links for 1/15/10

A lot has happened this week.
Spammers and scammers are attempting to steal money from people attempting to donate money to those in earthquake devastated Haiti. A number of places, including CNN and CAUCE, are warning people who want to donate online to do so through trustworthy links. Don’t click on links in unsolicited emails nor on random websites.
AOL laid off most of their postmaster team. This is going to have a significant impact on sender support provided by AOL. The background chatter I’m hearing indicates that there is likely to be response delays of days to weeks for support tickets.
Pivotal Veracity was acquired by Unica, a marketing software company. Industry buzz says that PV will be run as a subsidiary and maintain their independent customer base.
Spamhaus launched a new website, which includes a link for a domain based URI blocklist. There’s not much information available about this new blocklist, but it’s likely to function similar to SURBL and URIBL.
The lethic botnet was penetrated and disabled. Dark Market, one of the large credit card number trading sites, was taken down and the proprietor arrested.

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Time to step up

Neil Schwartzman reacts to yesterday’s link post.

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Click-wrap licenses again

Earlier this week ARS Technica reported on a ruling from the Missouri Court of Appeals stating that terms and conditions are enforceable even if the users are not forced to visit the T&C pages. Judge Rahmeyer, one of the panel members, did point out that the term in question, under what state laws the agreement would be enforced, was not an unreasonable request. She “do[es] not want [their] opinion to indicate that consumers assent to any buried term that a website may provide simply by using the website or clicking ‘I agree.'”
What does this have to do with email? Well, it means that reasonable terms in the agreements may still be binding even if the user does not read the full terms of the opt in before submitting an email address. In practical terms, though, there’s very little that has changed. Hiding grants of permission deep in a terms document has long been a sneaky trick practiced by spammers and list sellers. Legitimate companies already make terms clear so that users know what type of and how much mail to expect by signing up to a list. They also know that the legal technicalities of permission are not as important as meeting the recipients expectations.

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