Legitimate email marketers need to take a stand

I was reading an article on Virus Rants and the opening paragraph really stood out.

you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for their direct or indirect benefit.

In the ISP world most sentences that start with “I’m a legitimate email marketer” end with a description of why the legitimate email marketer should be allowed to send mail that recipients may not want. This type of statement tends to annoy (or worse) the ISP representatives that are listening to why they should be allowing mail from this legitimate sender through.
Being a legitimate email marketer means taking sides and taking the side aligned with the general public’s interest. It does not mean that you get a free pass against blocking and filtering at ISPs, it means that you adhere to a higher standard. It means doing the right things, rejecting the bad things and standing up against those who adopt poor practices.
HT: Box of Meat

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Marketing to businesses

“If you do stupid things, you’re going to get blocked,” says Jigsaw CEO Jim Fowler in an interview with Ken Magill earlier this week.
Jigsaw is a company that rewards members to input their valuable business contacts. Once the addresses are input into Jigsaw, they are sold to anyone who wants them. Jigsaw gets the money, the people providing information get… something, the people who provided business cards to Jigsaw members get spammed and the people who downloaded the lists get to deal with a delivery mess. Sounds like a lose for everyone but Jigsaw.
Except that now Jigsaw is listed on the SBL for spam support services. Well, that’s going to cause some business challenges, particularly given how many companies use the SBL as part of their filtering scheme.
It’s hard to think of a situation where I would appreciate someone I gave a business card to providing my information to a site that then turns around and lets anyone download it to send email to. I know, I know, there are a million companies out there I’ve never heard of that have The Product that will Solve All my Problems. But, really, I don’t want them in my work mailbox. The address I give out on my business cards is, for, y’know, people to contact me about what I’m selling or to contact me about things they’ve already purchased from me. That address is not for people to market to. I have other addresses for vendors, and even potential vendors, to contact me.
Jigsaw clearly facilitates spam to businesses by collecting email addresses and then selling them on. This is a drain on small businesses who now have inboxes full of valuable offers to wade through. Perhaps their stint on the SBL will make them reconsider their spam support services.
HT: Al

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Email non-viable for acquisition

Chris Marriott over at iMediaConnection talks about all the reasons email is a non-starter as a replacement for direct mail. This is something I have been telling clients for a while now. Chris mentions a number of reasons for why email is not an acquisition tool.

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Last week Jon left a comment on my post Following the Script. He gives a familiar story about how he’s having problems contacting Yahoo.

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