Tension at the DMA

What is arguably an internal dispute at the DMA has spilled over into an email and ad battle. Gary Pike is sending email and publishing ads on websites asking DMA members to sign their proxy votes over to him. I saw one of the ads on Chief Marketer a few days ago, but am now unable to get the same ad to load.
The dispute has also generated a lawsuit as the DMA alleges that Mr. Pike has inappropriately used the DMA membership contact lists to support his bid for election.
Who is Gerry Pike Big Fat Marketing Blog
Proxy fight for DMA board Direct Mag
Legal action against Pike DirectMag
DMA proxy fight DirectMag
Gunfight at the DMA corral Ken Magill

Cognitive dissonance among marketers
Cognitive dissonance among marketers

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More evidence the DMA does not get it

A friend of mine sent me a link to a blog a few weeks ago. Jeff Nolan points out that to get to content on the DMA website one must go through a registration process. Not only do you have to register, but the registration requires you first search the DMA database to see if you are already registered. Jeff has screen shots of the process.
I fully understand the desire to control access to information put on the web, and the desire to know who is reading your stuff. And, of course, the DMA is all about collecting personal information in order to provide meaningful targeted advertising to recipients. If this is not their goal with the website, then there is no reason to require registration.
Taken with the EEC fiasco, it demonstrates that the DMA is not a leader in online marketing.

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