White House sending spam?

There has been some press about political spam recently. People are receiving email from the White House that they have not opted into. At a recent press conference a reporter challenged the press secretary to defend the practice.
Chris Wheeler over at Bronto blog points out that CAN SPAM doesn’t apply as this is political mail, and CAN SPAM only covers commercial email. He also notes that most of the mail came from “forward to a friend” links which the sender has little to no control over.
Gawker has a post up “Everything you need to know about Obama’s Spam-Gate.”
There are a lot of issues here. Chris asks a number of questions on his blog, that I encourage people to think about.

  1. Do you think it’s fair that political emails are exempt from CAN-SPAM?
  2. Should “Tell a Friend” be an option on a heated topic such as this that will inevitably land in some folks’ inboxes and peeve them?
  3. Is it enough for the White House to say it only sent to recipients who opted in at the site or should they provide further evidence of this position?
  4. Do you believe politicians, including but not limited to those in the White House, engage in using rented lists?

I have some other thoughts on the subject. Mostly centered around how difficult the complainers are making it for the White House to investigate this.
Refusing to turn over email addresses to abuse desks or senders is one of the things that can be a good idea or may not be a good idea. But if you don’t turn over the email address where you received spam, then you have to accept the fact that the sender may not be able to answer the question “Why did I get this mail?” (aka, why are you spamming me!?!?!).
It may be that the White House is buying lists and spamming. It’s just as likely that there are other explanations. People politically involved online do sometimes put email addresses of people they disagree with in signup forms, and then all of it sudden it looks like The Other Side is spamming. It could be a forward to a friend process where individuals are forwarding mails to friends (and enemies!). It could be any number of things.
The only way the truth is going to be known is if people who received the mail provide full copies of the mail, including headers, and if the White House ESP folks have the ability to audit the source of the addresses. Without both of those things, it can be impossible to determine why a particular recipient received spam.

Failed delivery of permission based email
Yahoo and Verizon

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Companies that insist on using list sellers, lead generation companies and affilates must protect themselves from these sorts of scammers. Due diligence can be a challenge, because of the many names, domains and businesses these companies hide behind. Those tasked with investigating affiliates, address sources or or mailing partners can use some of the same investigative techniques Ken did to identify potential problems.

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