Stephanie Miller from RP blogs at EEC about a UK consumer survey with the take home message: “consumers notice what email marketers do. When we send something interesting and relevant at a good pace, they are happy to stay active with our programs. When we don’t… well, then we’ve lost them, perhaps for good.”
Mark Brownlow has a great post today detailing how response to a marketing campaign changes with the frequency of a campaign and the value of the campaign.
Read MoreYesterday, Ken Magill wrote about his experience with the Obama campaign’s open and unconfirmed marketing list. Ken, to see just how open the Obama subscription form was, subscribed using a valid email address but the name of Stupid Poopypants. As expected, mail to Ken from the Obama campaign was addressed to Stupid.
eROI uses this as an example of people who ruin their ROI by filling fake data into forms and ends their post by addressing Ken as follows:
Mark Brownlow released a video earlier this week titled “If B2B marketing emails could talk.” Enjoy.
HT: Mickey