Happy Friday

Engaging recipients critical for delivery

• laura
• Aug 5, 2008

• Delivery Improvement

One of the issues I have touched on repeatedly is the changing face of blocking and filtering at ISPs. Over the last 12 – 18 months, large, end-user ISPs have started rolling out more and more sophisticated filters. These filters look at a lot of things about an email, not just the content or the sending IP reputation or URLs in the message but also the recipient profile. Yes, ISPs really are measuring how engaged recipients are with a sender and, they are using that information to help them make blocking decisions.
There were two separate posts on Friday related to this.
Mark Brownlow has a great blog post speculating about a number of things ISPs might be looking at when making decisions about what to do with an incoming email. He lists a number of potential measurements, some of which I can definitively confirm are being measured by ISPs.

Recent comments

• laura
• May 16, 2008

• Industry

On my followup EEC post Tamara comments

The eec made a really bad and ugly mistake but you can take my word for it that they have learned from it and that it will not happen again. I am not going to blog about this because I really do believe in the value of the EEC and what it brings to the industry. It’s okay to call out a mistake, but do you really need to destroy an organization that is so worthwile?

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Addictive email marketing

• laura
• Aug 6, 2008

• Industry

Magilla Marketing had an article this week about Bob Richards, who paid $14,000 to an email appending company, only to discover that of the 118,000 email addresses he received over 85,000 of them bounced. Mr. Richards was also terminated from his email service provider due to bounces and complaints. He posted a complaint on RipOffReport.com, issued a press release and reported the appending company to the FTC and other law enforcement.
In his press release, Mr. Richards equates his vendor, and other vendors to email marketers, with drug pushers.