List hygiene
- laura
- February 4, 2009
- Asides , Delivery improvement
Bronto blog has step by step directions on how to run a successful re-engagement campaign.
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The overlooked secret of marketing
- laura
- Sep 12, 2008
Seth Godin posted recently about the overlooked secret of marketing: time
Read MoreReport spam button broken: an ISP perspective
- laura
- Mar 27, 2008
This press release has been discussed in a lot of groups and sites I read. One of my favorite comments comes from one of the filter developers at a large ISP. He was asked “does the overuse/misuse of the this-is-spam button significantly affect the ability to do your job?” His response, reposted with permission,
Read MoreMore about FBLs and unsubscribes
- laura
- Mar 31, 2008
In the comments of the last post, Gary DJ asked an insightful questions and I think my answer probably deserves a broader audience.
Read More