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Overheard at the airport

Sitting at the gate, waiting for boarding I overhear a conversation. A woman is texting on her blackberry and saying to her traveling partner, “You know that universal sign for ‘not’? He thinks that is why mail is ending up in the junk folder. And if we add it to our mail then it will get delivered.”
This is one of the strangest theories of email delivery I have heard in a long time.

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Declan weighs in on the VA law

Declan McCullagh writes today about the VA anti-spam law being overturned by the state supreme court.

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We want your mail to succeed

One thing I hear from a lot of delivery folks, both consultants and those who work at the ESPs, is that their customers and clients fight back whenever they say no. A client or a customer proposes this great idea that involves sending irrelevant email to uninterested people. Then, with bated breath, they ask their delivery consultant to agree it is a brilliant idea. Most of the time, their great idea is actually a bad idea. Those of us who have been around a while can even and provide examples and experiences that back up that it is a bad idea.
The result is similar, when told their idea will hurt their delivery they fight tooth and nail. On good days they will argue and decide to listen. On bad days they go off and do what they were warned not to do.
It can be horribly frustrating for all of us in the delivery field. We actually want customers’ mail to succeed. We tell customers no, not because we want to ruin their day or their business or their ideas, but because we want to help their business. Our job is to make their email work, and sometimes that means saying no.
Next time your delivery consultant, or your ESP delivery expert, tells you that an idea may cause delivery problems, give them some credit for their experience and expertise. We really do have your best interests at heart and really do want your email to succeed.

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