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Overheard at the airport

Sitting at the gate, waiting for boarding I overhear a conversation. A woman is texting on her blackberry and saying to her traveling partner, “You know that universal sign for ‘not’? He thinks that is why mail is ending up in the junk folder. And if we add it to our mail then it will get delivered.”
This is one of the strangest theories of email delivery I have heard in a long time.

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The Question

Mark Brownlow has a list of 12 questions every email marketer should ask about their marketing program. Buried in the middle is the most important question for delivery.

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Declan weighs in on the VA law

Declan McCullagh writes today about the VA anti-spam law being overturned by the state supreme court.

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