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MAAWG

I head off to MAAWG on Sunday where I will catch up with the people I have not seen since last October. One of the very nice things about email delivery right now is the industry is small enough to know almost everyone involved. While MAAWG is only one of a number of conferences, it is one of the few where senders and receivers both attend.
I expect that I will come back from the conference with a head stuffed full of ideas and projects and lots of good information. I am also part of a team doing sender training sessions, specifically I helping out on the talk about how to screen customers. I will be sharing some of my thoughts on vetting customers here over the next few weeks.
If you are going to be at MAAWG, do stop by and say hi!

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Upcoming Conferences

EmailKarma lists a number of upcoming events for email marketers and delivery folks.

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Links to check out

Things are going well, if busy, here at the conference. I am attending lots of sessions and continuing to edit my talk for tomorrow. I thought I would list some random links that have come up here recently.
Lashback is advertising a joint webinar with Habeas, Publishers Clearinghouse and Lashback on how to protect brands and increase revenues with reputation management.
Terry Zink explains the new Microsoft advertising campaign. There are actually quite a few Microsoft people here at the conference, including the brain behind SNDS. We ran into each other yesterday evening, his room is right next to mine.
Ken Magill has an ongoing series of articles investigating Email Appenders, and all their various incarnations. This is an example of the confused jumble of connections that some companies use in order to hide.
Speaking of companies with bad reputations, the NY Times reports on Intercage’s loss of hosting. Atrivo/Intercage are notorious amongst the folks who fight malware and bots and have been called the American version of the Russian Business Network.

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