The Virginia Supreme Court overturned the 2003 state law prohibiting sending unsolicited bulk email using false routing information, including phony domain names or IP addresses.
Mickey has the full text of the ruling up. Ed Falk has some commentary up.
Annalivia posted more information over on the AOL Postmaster blog about the upcoming conversion of the AOL FBL to ARF only. Specifically, she provides instructions for how to read the FBL emails in different email clients.
Read MoreAOL announced today that they are phasing out non-ARF feedback loops. As of September 2, 2008, no new non-ARF feedback loops will be created and all existing non-ARF feedback loops will be converted to ARF.
What is ARF?
ARF stands for Abuse Reporting Format. It is a standardized format intended to make processing of automated abuse reports (or feedback loop reports) easier. Word to the Wise has published tools to help recipients process ARF formatted reports and help developers create tools to handle ARF formatted reports. Abacus also supports ARF format out of the box.
Denise Cox has a list of 10 things your signup page should have over on her blog.
The AOL postmaster blog has its first post up talking about bounces.
BeRelevant has a great blog with lots of suggestions email best practices.
Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must read as well, including one commenter that saw the number of ‘this is spam’ hits go down when he moved the unsubscribe link to the top of the email.