Court strikes down VA anti-spam law

The Virginia Supreme Court overturned the 2003 state law prohibiting sending unsolicited bulk email using false routing information, including phony domain names or IP addresses.

“That statute is unconstitutionally overbroad on its face,” the ruling concludes, “because it prohibits the anonymous transmission of all unsolicited bulk e-mails including those containing political, religious or other speech protected by the First Amendment to the United State Constitution.”

Mickey has the full text of the ruling up. Ed Falk has some commentary up.

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BeRelevant has a great blog with lots of suggestions email best practices.
Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must read as well, including one commenter that saw the number of ‘this is spam’ hits go down when he moved the unsubscribe link to the top of the email.

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The recommendations are what I have been recommending for a while and there is nothing overly surprising in the recommendations.

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