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Changes at AOL Postmaster desk

The recent layoffs at AOL did affect the AOL Postmaster desk, and information I have received is that there was significant loss. As a result of the staff decrease, some changes have been made to the whitelisting and FBL processes. In order for a FBL to be approved it must meet the new FBL guidelines. In a nutshell, anyone wanting to get a FBL from AOL must meet ONE of the following criteria.

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AOL publishes sender recommendations

In a blog post on April 28, AOL pointed to their new Sender Best Practices document. These are not things a sender must do in order to get mail delivered to AOL, but rather things that will help improve your reputation at AOL.
The recommendations are what I have been recommending for a while and there is nothing overly surprising in the recommendations.

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How do you use bounce data?

AOL is looking for input from ISPs and ESPs to better understand how you handle data sent to you by AOL.

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