Finding your relevancy
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
Related Posts
Email related laws
- laura
- Apr 8, 2008
I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries.
US Laws from the FTC website.
European Union Laws from the European Law site.
Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws.
Canadian Laws from the Industry Canada website.
Australian Laws from the Australian Law website.
Blog roundup
- laura
- Apr 4, 2008
Denise Cox has a list of 10 things your signup page should have over on her blog.
The AOL postmaster blog has its first post up talking about bounces.
BeRelevant has a great blog with lots of suggestions email best practices.
Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must read as well, including one commenter that saw the number of ‘this is spam’ hits go down when he moved the unsubscribe link to the top of the email.
Ken speaks the truth
- laura
- Mar 4, 2008
Ken Magill has a great article up today about how many marketers expect their ESPs to fix their delivery problems when in reality the marketers policies and practices are the real problem.
Read More