Finding your relevancy
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
Related Posts
Ken speaks the truth
- laura
- Mar 4, 2008
Ken Magill has a great article up today about how many marketers expect their ESPs to fix their delivery problems when in reality the marketers policies and practices are the real problem.
Read Moree360 in court again
- laura
- Jan 23, 2008
Today’s edition of Magilla Marketing announced that Dave Linhardt and e360 have sued Comcast. Spamsuite.com has the text of the complaint up.
On the surface this seems quite silly. e360 is alleging a number of things, including that Comcast is committing a denial of service attack against e360 and locking up e360’s servers for more than 5 hours. Additionally, e360 is laying blame at the feet of multiple spam filtering companies, including Spamhaus, Trend Micro and Brightmail.
One of the more absurd claims is that Comcast is fraudulently transmitting ‘user unknown’ messages. At no point do they explain how or why they think this is the case, but simply assert:
Email related blog communities
- laura
- Apr 18, 2008
I have recently become aware of 2 new blog communities based around email marketing.
One is a feedburner community Email Marketing Expert
The other is Box of Meat
Enjoy.