Related Posts

What to expect from your delivery consultant

Every once in a while I get a phone call asking me what delivery consultant do. What can I do for them? How can I help them? Delivery consulting is a very new field and it is understandable a lot of people do not know what we do.
The overall delivery consulting process here a Word to the Wise involves collecting detailed information about your mailing program and your technical setup, like:

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Email related laws

I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries.
US Laws from the FTC website.
European Union Laws from the European Law site.
Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws.
Canadian Laws from the Industry Canada website.
Australian Laws from the Australian Law website.

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Affiliates: what is a company's responsibility

Many of my clients come to me when they end up with delivery problems due to the actions of affiliates. These can either be listings in some of the URL blocklists (either public or private) or escalations of IP based listings. In many of the cases I have dealt with affiliates, the affiliates have sloppy mailing practices or are out and out spammers.
Recently the FTC settled with Cyberheat over their liability for the behaviour of their affiliates. In this settlement Cyberheat is required to monitor their affiliates as follows:

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